Tuesday.

Just finished watching Chris Nolan's Inception, and after seeing it for the fourth time, I'm still speechless. The incredible amount of depth that went into this film is something that is incomparable to any sort of film that has been released in the passed ten years. Of course, not being on the same level as movies pre-seventies, that is not to say that it is above or below them either. It seems to me like Inception is the type of film that is capable of grasping the audience with something that cannot be beaten in modern day cinema. What is that thing? Hell if I know. If I did, I would be in Los Angeles making a name for myself. However, I do pick up some things about the movie that really make me giddy. While I am not going to talk about movies for two days straight, I will be focusing today's entry on what it is that makes this movie so good. This may reveal some things that expand through the film industry as well. The first thing I'd like to make note of, and which is something that very few people take appreciation in, is incredible attention to detail. Many products which we as consumers effortlessly ingurgitate are created just for that: consumption. The food industry is an ideal showcase to this. While many people have a supreme appreciation for food, despite quantity, many times people are turned on by the quantity as opposed to the quality. Prime Example: Le Big Mac. A combination of lettuce, white buns, imitation beef and imitation cheese. It is literally fake food, and yet I wouldn't think twice about rolling up to the McDonalds drive-thru and ordering one with a side of fries. This is because it's filling, easily produced and cheap. It has no detail, no individuality. It has been produced to have no individuality, and that's what makes it fast food. On the opposite side of the scale, we have the fine cuisine that many of us rarely have the opportunity to try, because of it's individuality. The reason that many of these places charge so much for such small quantities should be obvious by now. It takes effort to make these dishes. From the what they're made of, to what they look like, every part of these dishes are made to order, which makes them completely authentic. While the dining industry is just one example, we can use just this small aspect of what makes movies like Inception so great and apply them to just about anything. 

Ralph Lauren Black Label
All credit due to the owners of this photo.

Let's look at the fashion industry. (Yay!) We can easily compare two brands much like we compared McDonalds to fine dining. We can go with my favorite clothing brands, Ralph Lauren, versus another brand, US Polo Assn. USPA clothing has been around long before Ralph Lauren, which only adds insult to injury when declaring that Ralph Lauren products trump USPA products. Let me be the first to tell you that there is absolutely nothing wrong with USPA clothing. In fact, many of their styles are reminiscent of RL in many ways, and because of that it is admirable in its own degree. However, what makes RL trump USPA is, you guessed it, the attention to detail. Ralph Lauren clothing has been designed to fit a specific image which has changed only slightly changed in its 44 years of existence. In fact, a fancy bit of information is that Ralph Lauren was in fact hired to style the cast of the movie The Great Gatsby, which anyone who knows anything about fashion knows is an incredibly well dressed movie. This defines the artisan from the craftsman. Being able to see something for what it's worth, and then expound upon that detail to make it better. If a sword is meant to be sharp, then take the aspect of it's sharpness and make the sharpest sword there is. If a movie is meant to keep you watching, then take the aspect of it's intrigue and make it the most intriguing movie there is. This is what Inception has done, this is what Ralph Lauren has done, and this is what five-star eateries have done. One can only hope that we can do the same with whatever craft we have decided to pursue. They have taken their craft and perfected it. 

Burberry ad. Guess what they make? Hint: They're all wearing one.
All credit due to the owners of this photo.

That's why they all cost so much damn money...